WeChat Open Platform

Mini Programs Documentation

Routine Analytics

Overview for yesterday

View yesterday’s key user indicators. Summarizes yesterday’s Mini Program user activity and reflects the growth rate compared to that of one day ago, one week ago, and one month ago.

Trend overview

View key indicator trends. Includes the total number of user visits, the number of opens, the number of visits, the number of visitors, the number of new user visits, the number of shares, the number of sharers, the average stay time per person, and the average stay time per session (refer to Indicator Explanations). Times can be selected for comparison.

Top pages

View the pages that users visit most frequently, along with the number of page visits and the percentage of page visits (the number of single page visits divided by the total number of visits). This differentiates between entry pages and pages visited. An entry page refers to the first page that a user enters when visiting a Mini Program. Pages visited refers to every page that the user visits.

Real-time statistics

View real-time user visit data. You can select all pages or a single page as the analysis object. You can also select the specific time granularity (1 minute, 5 minutes, 10 minutes, 30 minutes, 1 hour) and perform comparisons according to time. For a better view of data trends, please be sure to select a reasonable time range when the time granularity is in minutes.

View the total number of visits and the total percentage of visits for each page within a selected time range in the detailed data.

Visit analysis

View Mini Program user visit trends, including the number of opens, the number of visits, the number of visitors, the number of new users, the average stay time per person, the average stay time per session, and the average visit depth. (Refer to Indicator Explanations)

You can select the time granularity and view the totals by day, week, or month. When the time granularity is in weeks or months, the number of times is the cumulative total value and the number of people is deduplicated.

Visit distribution

The visit source, that is, the specific scenario whereby a user visits a Mini Program. For example, the Mini Program history list or a QR code. You can view the number of Mini Program opens for each scenario and analyze Mini Program user channels.

For the visit duration, that is, the stay time during the course from when a user opens a Mini Program to when they exit the Mini Program by closing it themselves or via the Mini Program timing out, you can view the number of opens for each time interval and analyze the user’s preferences or degree of reliance with regard to the Mini Program.

For the visit depth, that is, the deduplicated number of pages visited during the course from when a user opens a Mini Program to when they exit the Mini Program by closing it themselves or via the Mini Program timing out, you can view the number of opens for each visit depth interval and learn about the distribution of the Mini Program’s ordinary users and in-depth users.

Visit retention

View the visit retention status for Mini Program users within a selected time range. You can select the time granularity and view this by day, week, or month. When the time granularity is in weeks or months, the number of people is deduplicated.

New retention is the proportion of users who visit a Mini Program again on the Nth day (or week, or month) after they are added (that is, when they visit the Mini Program for the first time) during a statistically specified time. For example, if the number of users who visit a Mini Program for the first time on January 1 is 100, and 10 of these users still visit the Mini Program on January 3, then the retention rate after two days is 10.0%.

Active retention is the proportion of users who visit a Mini Program again on the Nth day (or week, or month) after activity (that is, visiting a Mini Program) during a statistically specified time. For example, if the number of users who visit a Mini Program on January 1 is 1000, and 300 of these users still visit the Mini Program on January 3, then the retention rate after two days is 30.0%.

Pages visited

View the number of visits, number of visitors, average usage duration per session, number of visits to entry page, number of visits to exit page, exit rate, number of shares, and number of sharers for each Mini Program page within a selected time range. (Refer to Indicator Explanations)

The indicators above are all cumulative values within a time range. They can be sorted and displayed according to a single indicator.